Want to Run a Successful Google Ad Campaign? Google Ad Campaign Tips.
Google Ad Campaign Tips
There is no doubt that Google Ads is one of the most impressive and inspiring stories of tech history and is the only reason for the plus valuation of Google (now Alphabet). We hear people and every businessman saying about Google Ads, but do you exactly know what it is how does it gets implemented.
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Google Ads has been this much successful just because of its cost-effective schemes and advertising methods and that for companies of all sizes. Everyone now is advertising on Google Ads. In short, everyone is getting Digital Marketing done. If you are in Jaipur, Rajasthan and want to get Digital Marketing done from the best, then visit Vkreate.
So let us also get started and learn the basics of it and also how to implement it.
Running an effective and great Ad campaign demands an intelligent brain. One cannot simply just blow away huge amount of money and expect to get leads or conversions. Rather, one should first do the homework and then get started away.
So, below is the list of certain key steps that should be included in the Google Ad campaign if you wish to maximize the ROI on the next ad campaign.
STEP: 1 – Understand the Need of the Ad
It is always suggested that before investing in anything one should thoroughly go through the strengths and weaknesses of that. The same applies here also. Before investing even a penny into the Ad campaign, it is important to understand the weaknesses and the strengths.
These Ads are best for highly targeted, rapid and measurable results which ultimately lends leads and sale generation.
The ad requires an ongoing and considerable amount as every click and impression is paid. These Ads are typically not suggested for brand awareness and are also not cost-effective for the same.
So, while designing the Ad campaign, keep in mind the strengths and weaknesses and let brand awareness be kept for other marketing platforms.
STEP: 2 – Research and Understand the Target Audience
At this stage, instead of investing money directly, first invest some time, resources and hard work in fully understanding the target audiences. Do deep research and try to find answers for questions like – style of language used by your competitor site? How their site does appear? Which competitors have a successful ad campaign running? Etc.
One can use Ads platform to research many of these elements and that too without spending a single penny. All thanks to Google!!
STEP: 3 – Have Specific Goal for Each Campaign
Being specific and clear with your goals is very important. Decide one goal for each of your campaigns. Do not mix the goals. If you will mix the goal then you might not get the desired results and you will just end up investing a huge amount of money.
So choose one specific goal for each Ad campaign, doing this will surely improve the ROI of the Ad campaign.
STEP: 4 – Create a Targeted Landing Page
It is one of the most common mistakes that companies new to Ad campaign make. The companies direct the traffic from the paid marketing ads to the home page of their website. By doing this, in starting they do not get the desired results so they start considering such ads as a waste of money.
Directing the traffic to the home page is terrible. Take it this way – users are looking for something very specific while searching and by directing them to the home page which already has other dozen things also they might just leave the page because you have simply wasted their time and your money.
Instead what you can do is create an attractive landing page that directly answers the query that the user is looking for to be answered. Landing pages should always be such that they serve a single purpose only.
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STEP: 5 – Create Various Versions of the Ad Campaign
Before starting the Ad campaign in real, one should create many versions of the ad copy – as many as possible (at least 10).
A slight change in the Ad campaign can have a great and considerable impact on the conversion rate. By testing a lot of variations at the same time, one can quickly determine which version is performing best and gets the best conversions through it. In starting to be prepared to spend a slightly higher amount upfront. This is just because through this the data and knowledge you get will be immense and you now know which version is best suited for you.
STEP: 6 – Check Positive ROI
When one starts any Ad campaign, goals are determined. Once the campaign is started, check whether you are generating the ROI you projected.
Calculating this is very simple – multiply the amount that you are paying for each click by the percentage of clicks that converts. After that compare the resulting amount with whatever profit model you want.
STEP: 7 – Test and Re-Test
The work6 does not end at just starting the campaign. Once it is running, one should make constant adjustments. Keep trying variations, maybe with keywords, audience, or anything that you can think of. In the end, what matters is a positive ROI.
Even a small improvement can do wonders, so always keep trying to make it better than before.
Now you know how to start with a Google Ad Campaign. Just keep in mind these above-mentioned points and you will never look back. So if you want to make your Career also in Digital Marketing, then go through this blog ours.