Latest & New SEO Trends-2020 | Get Better Search Result Ranking
Online competition is increasing rapidly. New websites getting launched, old ones are getting renewed, so it’s time to reframe marketing strategies. Websites must meet the standards set by search engines like Google, and this is where SEO becomes essential.
Just as website needs to be optimized, similarly the mobile applications also needs to optimize and this process is called ASO (Application Store Optimization).
Being in this century you all must know what SEO means and it is indispensible for a website. If you want to know in detail about SEO then visit the related blog. Now instead of making a website and then making considering it for SEO, make a SEO-friendly website from the very beginning. For SEO-Friendly WEB DEVELOPMENT SERVICES you can surely Contact Us.
One must know what SEO trends are on demand so that the website can be updated accordingly and better results can be obtained in the searches. For any such service, namely, SEO SMO, Digital Marketing one can visit us.
So, let us dive into the major SEO trends for 2020 which will get you going.
Google keeps on evolving from time to time, and its features always enhance the search results. One such feature is SNIPPETS. Snippets usually appear above the No.1 organic result which is commonly referred to as position 0.
If you want to take advantage of this feature then you need to provide clear and to the point answers to commonly asked questions on your website. Then the snippets evaluated and boosted to top position depending on various factors like quality etc.
Snippets offer great opportunity to content creators as it gives the ability to get more organic traffic even if you are not ranking at No.1 position.
Safety is an important factor anywhere we go. You might be thinking how safety is related to SEO. But user safety is another trend which does not have much to do with SEO but website user experience counts. If a user does not feel safe visiting a webpage then they will leave quickly. So, obviously we don’t want to lose users as they are our customers. Users might decide to leave the page if they see a “Not SECURE” warning appear.
This is an invitation to high bounce rates which will affect our organic search ranking negatively and we don’t want that.
It is necessary to enable HTTPS protocol for the website as it gives user a secure connection that is authenticated and encrypted. According to Google, HTTPS “helps prevent intruders from tampering with the communications between your websites and your users’ browsers.”
VIDEOS-A SOURCE OF INFORMATION
Videos are becoming more popular with each passing day. Studies show that 6 out of 10 people would watch videos online rather than on television. Simple, Youtube is becoming new age TV.
Millennial, the current internet users, prefer getting information though online videos whether related to academics or to entertainment. A quality video would attract anyone.
To get more audiences for your video you need to optimize it. For this, use appropriate keywords in description and headline of the video which guarantees that the video reaches maximum people out there and to whom who are interested in the subject.
MOBILE UX MATTERS
A website that is not mobile-friendly might lose most of its users in coming future as more people are obtaining smartphones around the world because more cell phone towers are being built for better connectivity.
The mobile interface should be easily readable, able to grab people’s attention and also ability to answer their questions and keep them entertained.
VOICE SEARCH OPTIMIZATION
With the growing use of cell phones, voice searches are gaining popularity. These searches are not only done phones, but can also be done on voice assistants.
Knowing how to optimize the website for voice search will help generate more organic traffic and will enhance your SEO strategy.
Content plays an important role. The quality, uniqueness and length of content affect the user experience. Webpages that contain longer high-quality content usually get more visibility.
Studies have shown that pages that have articles of 2,000 or more words usually get more readers than an article with fewer words.
SEO is very important today for businesses irrespective of the industry. Along with SEO don’t forget to concentrate on SMO (Social Media Optimization) part as everything is digitally present now. So, that also is equally important.
After all, Google is a search engine that processes information based on how search users behave and it’s getting more accurate, which means that each year new trends appear that change the way information is published on the internet. This ensures that all users can get their questions answered in a matter of minutes (or even seconds).